Monday, November 18, 2019
Mrs Fields Cookies Case Study Example | Topics and Well Written Essays - 1250 words
Mrs Fields Cookies - Case Study Example The company did not enjoy its present status from its advent; it gained its sound reputation and name with uninterrupted hard work and successful innovatory ideas. It can be regarded among triumphant companies in the European region because of its steady success. Initially Debbi was adamant in terms of keeping all the authority to herself, however, with the passage of time, she realized that her business could not expand with her stubborn autocracy of keeping all the control in her hand (Cash and Ostrofsky 4). After this consideration, she delegated her authority for a profitable business empire. Acquiring LPB was in the interest of business. The acquirement and introduction of combination stores initially proved to be disadvantageous. However, the company feels that in the future, these combination stores will prove to be beneficial. The information systems implemented by the company are also going to be profitable for the company and its affiliated company, LPB. Interest in the Acq uisition of La Petite Boulangerie (LPB) Fields after showing interest in the acquisition of LPB, a chain of 119 French stores of Bakery/Sandwich acquired it, after which, the first step that they took was expelling fifty people from their jobs. Out of fifty-three staff members, only three were left, two in operations and one in R & D (Cash and Ostrofsky 9). According to Randy, there were many overhead functions running in LBP due to which, extra people were employed, which resulted in extra costs for the management and depreciated the profit of the company (Cash and Ostrofsky 9). Debbi and Randy believed in minimized hierarchal structure due to which, they showed little value for massive structures being organized by complex hierarchy managed all over the company. It was this thought due to which, fifty people being employed in LPB lost their jobs after affiliation of LPB with Mrs Fields Cookies. The step of expelling fifty people out of fifty-three is a major step that was required to be well-thought of as the expelled people can create problems for the new administration. As store manager of LPB, I would have revolted against this administrative step as if the management can expel such a large number of people from their jobs, they are able to think for such steps in future as well due to which, the future employees and their jobs are also in danger. There should be job security and the administration of Mrs Fields Cookies should have arranged for substituted jobs for the employees of LPB considering that the companyââ¬â¢s administration should not only think for its profit but also for its employees. Debbi and Randyââ¬â¢s Business and La Petite Boulangerie (LPB) Debbi and Randy while acquiring control of LPB thought that there were many similarities found in the two chainsââ¬âMrs Fields Cookies and LPB. According to Randy LPB was, ââ¬Å"a logical extension for the bakery aspect of Mrs. Fields' Cookiesâ⬠(Cash and Ostrofsky 9). Debbi and Rand y saw the affiliation of LPB with Mrs Fields Cookies as a step taken for business expansion as the two chains suited each other. They were interested in combining the two forms of stores. Both of the store chains dealt with bakery items due to which, their combination business was not a destructive step. The senior managers working at Mrs Fields Cookies were given a chance to run the stores of LPB for understanding the
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